Brand Guideline

These logo usage guidelines were designed to provide support and resources to help you use the Yuri’s Night logos appropriately.

Never manipulate the logo in any way. This includes not modifying the lettering or adding additional elements, shadows, outlines, or embellishments.

Versions of Our Logo
Logo Colors
Incorrect Usage
Downloads
– Logos
– Posters

Versions of Our Logo

Each authorized Yuri’s Night logo is available in several formats, or signatures, to best compliment different formats and design attributes.

Learn which signature to use:

Icon

This is the primary logo file, appropriate for all uses when applicable. It is the most versatile of our logo files. The logo was updated in 2021 to celebrate our 20th anniversary and this version is what best represents the brand.

Horizontal Logo

This logo is intended for informal representation of the brand. It is appropriate for uses including posters or

Stacked Logo

This logo should be used in settings where space is limited, but text is necessary. It can be used in social media graphics or merchandise for the event.

Logo Colors

Logo downloads come in 4 primary color combinations. These are the only color combinations that should be used.

The preferred visual representation of the logo is always the 20th anniversary version, also known as the purple logo, with the gray ring.

The classic logo, with the red background, comes in 2 colored rings, that can be interchanged based on the color of the material or backing it will be displayed upon. The ring must be showing in order for the logo to be used appropriately.

The single color transparent or greyscale logo should only be used if you will be displaying it on a material or asset where a 1-color imprint is available.

Incorrect Usage

In order to maintain consistency throughout our identity, it is essential that the brandmark is never altered in any way. Altering, distorting, or illustrating the brandmark in any way weakens the power of our brand and what it represents.

Do not rotate the logo
Do not use a version of the logo where the ring is not visible on the material or background it will be used on
Do not use a font other than Graviton if adding the program name in the immediate margins of the icon
Do not put the Yuri’s Night name above the icon
Do not add graphics to the logo
Do not stretch or squeeze the logo
Do not outline the logo